Cookie Policy

Last updated: October 24, 2025

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, MG Digital Media Limited) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website and Apps to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

For mobile apps, you can manage your preferences through your device settings and within the app settings menu.

The specific types of first- and third-party cookies served through our Website and Apps and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

Name:	__cf_bm
Purpose:	Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Provider:	.paystack.co
Service:	CloudFlare View Service Privacy Policy
Type:	http_cookie
Expires in:	29 minutes

Name:	cf_clearance
Purpose:	Cloudflare clearance cookie stores the proof of challenge passed. It is used to no longer issue a challenge if present. It is required to reach an origin server.
Provider:	.paystack.com
Service:	Cloudflare View Service Privacy Policy
Type:	http_cookie
Expires in:	11 months 30 days

Name:	__cf_bm
Purpose:	Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Provider:	.paystack.com
Service:	CloudFlare View Service Privacy Policy
Type:	http_cookie
Expires in:	30 minutes

Name:	hubtel_session
Purpose:	Maintains session state for Hubtel payment processing
Provider:	.hubtel.com
Service:	Hubtel View Service Privacy Policy
Type:	http_cookie
Expires in:	session

Name:	tencent_vod_session
Purpose:	Required for video streaming functionality
Provider:	.adesaplus.com
Service:	Tencent Cloud View Service Privacy Policy
Type:	http_cookie
Expires in:	session

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name:	MR
Purpose:	This cookie is used by Microsoft to reset or refresh the MUID cookie.
Provider:	.c.clarity.ms
Service:	Microsoft View Service Privacy Policy
Type:	server_cookie
Expires in:	7 days

Name:	MR
Purpose:	This cookie is used by Microsoft to reset or refresh the MUID cookie.
Provider:	.c.bing.com
Service:	Microsoft View Service Privacy Policy
Type:	server_cookie
Expires in:	7 days

Name:	SM
Purpose:	Session cookie used to collect anonymous information on how visitors use a site to help improve their experience and for better target ads.
Provider:	.c.clarity.ms
Service:	Microsoft Clarity View Service Privacy Policy
Type:	server_cookie
Expires in:	session

Name:	tencent_stream_quality
Purpose:	Stores user's preferred video quality settings for optimal streaming experience
Provider:	.adesaplus.com
Service:	Tencent Cloud Streaming View Service Privacy Policy
Type:	http_cookie
Expires in:	30 days

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name:	__gpi
Purpose:	Tracks the user's interaction with Google products
Provider:	.adesaplus.com
Service:	Google View Service Privacy Policy
Type:	http_cookie
Expires in:	1 year 24 days

Name:	MUID
Purpose:	Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years
Provider:	.bing.com
Service:	Bing Analytics View Service Privacy Policy
Type:	http_cookie
Expires in:	1 year 24 days

Name:	_clck
Purpose:	Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID
Provider:	.adesaplus.com
Service:	Microsoft Clarity View Service Privacy Policy
Type:	http_cookie
Expires in:	11 months 30 days

Name:	ga#
Purpose:	Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Provider:	.adesaplus.com
Service:	Google Analytics 4 View Service Privacy Policy
Type:	http_cookie
Expires in:	1 year 1 month 4 days

Name:	CLID
Purpose:	Identifies the first-time Clarity saw this user on any site using Clarity
Provider:	www.clarity.ms
Service:	Microsoft Clarity View Service Privacy Policy
Type:	server_cookie
Expires in:	11 months 30 days

Name:	_clsk
Purpose:	Connects multiple page views by a user into a single Clarity session recording
Provider:	.adesaplus.com
Service:	Microsoft Clarity View Service Privacy Policy
Type:	http_cookie
Expires in:	23 hours 59 minutes

Name:	_ga
Purpose:	Records a particular ID used to come up with data about website usage by the user
Provider:	.adesaplus.com
Service:	Google Analytics 4 View Service Privacy Policy
Type:	http_cookie
Expires in:	1 year 1 month 4 days

Name:	mp_#_mixpanel
Purpose:	Stores a unique identifier for tracking and analytics
Provider:	.adesaplus.com
Service:	Mixpanel View Service Privacy Policy
Type:	http_cookie
Expires in:	1 year

Name:	mp_#
Purpose:	Mixpanel cookie for product analytics and user behavior tracking
Provider:	.mixpanel.com
Service:	Mixpanel View Service Privacy Policy
Type:	http_cookie
Expires in:	1 year

Name:	AF
Purpose:	AppsFlyer attribution and analytics cookie for mobile app tracking
Provider:	.appsflyer.com
Service:	AppsFlyer View Service Privacy Policy
Type:	http_cookie
Expires in:	2 years

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name:	test_cookie
Purpose:	A session cookie used to check if the user's browser supports cookies.
Provider:	.doubleclick.net
Service:	DoubleClick View Service Privacy Policy
Type:	server_cookie
Expires in:	15 minutes

Name:	DSID
Purpose:	Used by Google Doubleclick to target publicity according to the contents that are relevant to a user. DSID is a persistent cookie that expires after 10 days from settings or update.
Provider:	.doubleclick.net
Service:	DoubleClick View Service Privacy Policy
Type:	server_cookie
Expires in:	1 hour

Name:	IDE
Purpose:	Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider:	.doubleclick.net
Service:	DoubleClick View Service Privacy Policy
Type:	server_cookie
Expires in:	1 year 11 months 29 days

Name:	__gads
Purpose:	Set by Google Ad Manager on a site to help with measuring how a user interacts with the ads on that domain and preventing the same ads from being shown to the user too many times.
Provider:	.adesaplus.com
Service:	Google Ad Manager View Service Privacy Policy
Type:	http_cookie
Expires in:	1 year 24 days

Name:	_gcl_au
Purpose:	Used by Google Remarketing to experiment with advertisement efficiency across websites
Provider:	.adesaplus.com
Service:	Google Remarketing View Service Privacy Policy
Type:	http_cookie
Expires in:	3 months

Name:	_fbp
Purpose:	Facebook tracking pixel used to identify visitors for personalized advertising.
Provider:	.adesaplus.com
Service:	Meta SDK View Service Privacy Policy
Type:	http_cookie
Expires in:	2 months 29 days

Name:	_fbc
Purpose:	Used by Facebook to deliver a series of advertisement products
Provider:	.adesaplus.com
Service:	Meta SDK View Service Privacy Policy
Type:	http_cookie
Expires in:	2 months 29 days

These cookies are used to enable you to share pages and content that you find interesting on our Website through third-party social networking and other websites. These cookies may also be used for advertising purposes through the Meta SDK.

Mobile App-Specific Technologies:

In addition to cookies, our mobile apps use similar technologies including:

SDKs (Software Development Kits):

Meta SDK: For analytics, advertising attribution, and social features
AppsFlyer SDK: For mobile attribution, deep linking, and analytics
Google Analytics for Firebase: For mobile app analytics
Mixpanel SDK: For product analytics and user engagement tracking
Microsoft Clarity SDK: For session recordings and heatmaps
Tencent Cloud SDK: For video streaming and VOD services

Device Identifiers:

IDFA (iOS Identifier for Advertisers)
GAID (Google Advertising ID for Android)
Device ID: Unique device identifiers for analytics

These SDKs and identifiers help us:

Track app installations and user engagement
Measure the effectiveness of our marketing campaigns
Provide personalized content recommendations
Improve app performance and user experience
Enable video streaming functionality

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

How can I control tracking on mobile apps?

For iOS devices:

Go to Settings > Privacy & Security > Tracking
Toggle off "Allow Apps to Request to Track"
You can also manage permissions for individual apps

For Android devices:

Go to Settings > Privacy > Ads
Toggle on "Opt out of Ads Personalization"
You can reset your advertising ID here as well

Within the adesa+ app:

Go to Settings > Privacy
Manage your analytics and advertising preferences
Toggle off specific tracking features as desired

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

We use Google Remarketing Tags to show ads to users who have previously visited our Website or used our Apps. These ads may appear on Google search results pages or on sites in the Google Display Network.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@mg.com.gh or by post to:

MG Digital Media Limited
Adesa We
Kanda, Greater Accra
Ghana
Phone: (+233) 302 763 458